The College of Agriculture and Life Sciences at Cornell University embraces diversity and seeks candidates who will contribute to a climate that supports students, faculty, and staff of all identities and backgrounds. We strongly encourage individuals from underrepresented and/or marginalized identities to apply.

About The Department

The Cornell Lab of Ornithology is dedicated to advancing the understanding and protection of the natural world and joins with people from all walks of life to make new scientific discoveries, share insights, and galvanize conservation action.

The Cornell Lab of Ornithology is the world’s leading institute for research, education, citizen science, and conservation focused on birds (annual budget $38M). The Lab is a vibrant unit actively contributing to the mission of the College of Agriculture and Life Sciences (CALS), which is a premier institution of scientific learning, tackling the complex challenges of our time through purpose-driven science.

About the Opportunity

The Email Marketing Specialist works to advance the marketing and communications strategy of the Cornell Lab, amplifying the Lab’s mission to understand and protect birds and the natural world and to engaging the public as broadly as possible in these efforts.

The Email Marketing Specialist is directly responsible for nurturing new and existing leads so that other teams such as membership fundraising, citizen science teams, Bird Academy, and Birds of the World can successfully convert them into customers, donors, members, and citizen science data contributors.

More specifically, the Email Marketing Specialist will help achieve the Lab’s marketing and communications goals by:

Leading email marketing campaigns, working with stakeholders and Lead Marketing Manager, to design campaign-level strategy, objectives, and tactics that meet specific goals of the campaign
Help develop and maintain customer lead pipeline and support lead nurturing efforts
Create and manage CRM (customer relations management database) organization strategy
Conceptualize and create marketing content and user experience for campaigns. Marketing components may include email and landing page layout, content, graphical user interface, interactivity, and flow
Working with the strategic communications team and the Senior Director of Marketing and Communications on major communications/brand-focused campaigns
Working with the Advancement Tech Team, Science Communications team, data analytics team, audience research team, and other functional teams to successfully execute campaigns and projects aimed at lead nurturing and qualification
Helping ensure the integration of the Lab’s brand into all forms of marketing and communications
Demonstrating a strong customer-centric and a solution-oriented mindset with members of the Cornell Lab community on marketing and communication related activities

This is full-time position located at the Cornell Lab of Ornithology in Ithaca, NY. This position allows for a hybrid work arrangement.

What We Need

Bachelor’s Degree and 3-5 years of experience in digital marketing and communications and project management or equivalent combination.
Experience developing multichannel marketing and communications campaigns while working with multiple stakeholders and production teams
Working knowledge of HTML, CSS, content management systems (e.g., Wordpress), and digital marketing and CRM platforms
Working knowledge of email systems such as Hubspot, MailChimp, Salesforce Marketing Cloud, Constant Contact
Detailed documentation skills with the ability to multitask and balance competing priorities under deadline
Understanding of search engine optimization and how coding, content, and page linking work together to increase keyword relevance and drive placement in search engines
Enthusiasm for exploring and learning about emerging technologies and platforms
Must be able to work both independently and collaboratively, with a solution-oriented approach
Strong written and verbal communication skills and attention to detail
Ability to use relevant design software, (e.g., Photoshop, Figma, Illustrator)
Experience working directly with people from diverse racial, ethnic, and socioeconomic backgrounds

Cornell communicators share a mission to enhance and preserve the university’s brand and reputation as a top research institution and a leader in higher education, and to support and promote critical programs that serve the university’s teaching, research, and public engagement mission.

Preferably, the successful candidate will also have the following:

Comfort developing and communicating integrated marketing and communication plans to senior leadership to inform strategic decisions and/or areas for future enhancement or investment
Experience working with nonprofit organizations, and knowledge of nonprofit, ornithological, and nature enthusiast audiences is a plus

If you are passionate about conservation and using your marketing and communication skills to further those efforts, we encourage you to apply!

Rewards and Benefits

Cornell receives national recognition as an award-winning workplace for our health, wellbeing, sustainability, and diversity initiatives.

Our benefits programs include comprehensive health care options, generous retirement contributions, access to wellness programs, and employee discounts with local and national retail brands. We invite you to follow this link to get more information about our benefits: https://hr.cornell.edu/benefits-pay.
Follow this link to learn more about the Total Rewards of Working at Cornell: https://hr.cornell.edu/jobs/your-total-rewards.
Our leave provisions include health and personal leave, three weeks of vacation and 13 holidays: Martin Luther King, Jr. Day, Memorial Day, Juneteenth, Independence Day, Labor Day, Thanksgiving and the day after, and an end of the year winter break from December 25-January 1.
Cornell's impressive educational benefits include tuition-free Extramural Study and Employee Degree Program, tuition aid for external education, and Cornell Children's Tuition Assistance Program.

No Visa Sponsorship is available for this position.

How to Apply:

You must submit both a Resume and Cover letter. 

When applying through our system, please attach your application materials (resume and cover letter). You can upload documents either by “dragging and dropping” them into the dropbox or by using the “upload” icon on the application page. For more detailed instructions on how to apply to a job at Cornell, visit How We Hire on the HR website. If you are an internal employee, please log in to Workday.

Cornell University is an innovative Ivy League university and a great place to work. Our inclusive community of scholars, students, and staff impart an uncommon sense of larger purpose and contribute creative ideas to further the university's mission of teaching, discovery, and engagement.

Diversity and Inclusion are a part of Cornell University’s heritage. We are a recognized employer and educator valuing AA/EEO, Protected Veterans, and Individuals with Disabilities. We also recognize a lawful preference in employment practices for Native Americans living on or near Indian reservations.

Familiarize yourself with Cornell's COVID-19 workplace guidance as well as the university's COVID-19 services and information.

University Job Title:

Sales/Marketing Specialist III

Job Family:

Communications/Marketing

Level:

F

Pay Rate Type:

Salary

Pay Range:

$77,154.00 - $89,666.00

Remote Option Availability:

Hybrid

Company:

Contract College

Contact Name:

Denise Smith

Job Titles and Pay Ranges:

Non-Union Positions

Noted pay ranges reflect the potential pay opportunity for each job profile. The hiring rate of pay for the successful candidate will be determined considering the following criteria:

Prior relevant work or industry experience
Education level to the extent education is relevant to the position
Unique applicable skills
Academic Discipline (faculty pay ranges reflects 9-month annual salary)

To learn more about Cornell’s non-union staff job titles and pay ranges, see Career Navigator.

Union Positions

The hiring rate of pay for the successful candidate will be determined in accordance with the rates in the respective collective bargaining agreement. To learn more about Cornell’s union wages, see Union Pay Rates.

Current Employees:

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Online Submission Guidelines:

Most positions at Cornell will require you to apply online and submit both a resume/CV and cover letter. You can upload documents either by “dragging and dropping” them into the dropbox or by using the “upload” icon on the application page. For more detailed instructions on how to apply to a job at Cornell, visit How We Hire on the HR website.

Employment Assistance:

For general questions about the position or the application process, please contact the Recruiter listed in the job posting or email mycareer@cornell.edu.

If you require an accommodation for a disability in order to complete an employment application or to participate in the recruiting process, you are encouraged to contact Cornell University's Office of Institutional Equity and Title IX at voice (607) 255-2242, or email at equity@cornell.edu.

Applicants that do not have internet access are encouraged to visit your local library, or local Department of Labor. You may also request an appointment to use a dedicated workstation in the Office of Talent Attraction and Recruitment, at the Ithaca campus, by emailing mycareer@cornell.edu.

Notice to Applicants:

Please read the required Notice to Applicants statement by clicking here. This notice contains important information about applying for a position at Cornell as well as some of your rights and responsibilities as an applicant.

EEO Statement:

Diversity and Inclusion are a part of Cornell University’s heritage. We are a recognized employer and educator valuing AA/EEO, and we do not tolerate discrimination based on any protected characteristic, including race, ethnic or national origin, citizenship and immigration status, color, sex/gender, pregnancy or pregnancy-related conditions, age, creed, religion, actual or perceived disability (including persons associated with such a person), arrest and/or conviction record, military or veteran status, sexual orientation, gender expression and/or identity, an individual’s genetic information, domestic violence victim status, familial status, marital status, or any other characteristic protected by applicable federal, state, or local law. We also recognize a lawful preference in employment practices for Native Americans living on or near Indian reservations in accordance with applicable law.

Cornell University embraces diversity and seeks candidates who will contribute to a climate that supports students, faculty, and staff to all identities and backgrounds. We encourage individuals from underrepresented and/or marginalized identities to apply.

2024-08-05

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