The Internal Communications Specialist brings the Empower FCU story to life for employees ' ensuring we are all informed, connected and inspired. This role owns the systems, channels, and messages that help employees understand our purpose, values, and strategy.

The role will execute communications across the intranet, newsletters, campaigns, partnering with leadership to create a consistent and human voice that reflects our credit union culture. This role is ideal for someone who loves translating ideas into messages that move people, blending creativity, clarity and purpose in every piece of communication. This is a foundational role with the opportunity to shape the future of internal communications at Empower Federal Credit Union.

The annual salary range for this position is: $64,737.51- $97,106.26.

Location: Our headquarters are based in Syracuse, NY. We work in a Hybrid Model requiring a minimum of 5 days in office per month.

Essential Functions & Responsibilities:

25% Internal Comms Strategy & Execution:
- Manage and execute the internal communications plan that supports organizational goals.
- Partner with the VP of People & Culture, senior leaders, and others to ensure clear, aligned, and timely communication across all employee groups.
- Anticipate communication needs during key initiatives or change management.
- Serve as a trusted advisor to leadership during organizational change, ensuring employees understand the ‘why’ behind decisions.
- Ensure employees understand how their work connects to delivering exceptional member experiences and community impact.
- Support executive communication strategy and organization-wide campaigns.
- Support timely, clear, and empathetic communication during crises, urgent updates, or sensitive organizational changes.

20% Intranet & Digital Channel Ownership:
- Serve as the primary owner of Empower FCU’s (evolving) intranet; ensuring content is accurate, engaging, and easy to navigate.
- Build governance and maintenance processes that keep content fresh and accessible.
- Create new ways to use the intranet as a storytelling and resource hub.

20% Storytelling, Campaigns & Employee Connection:
- Plan and deliver communication campaigns that connect employees to Empower FCU’s vision, purpose, values, culture, and strategy.
- Highlight employee stories, community involvement, and achievements in creative ways that strengthen belonging and pride.
- Create feedback mechanisms (pulse surveys, listening sessions, intranet forums) to ensure two-way communication and employee voice.
- Partner with HR and senior leadership on recognition programs, ERG initiatives, and culture-building campaigns.
- Ensure communications reflect Empower Federal Credit Union’s Statement on Respect, Integrity, and Fairness; celebrating what makes employees and members unique, fostering connection, and reinforcing this across our community.
- Coach and equip leaders at all levels with tools and messaging to effectively cascade information.

20% Newsletters & Email Communications:
- Draft and distribute internal newsletters, executive messages, and special campaign communications.
- Use visuals and storytelling to make content engaging and relevant.
- Maintain a regular communication cadence that builds trust and consistency.

10% Measurement & Optimization:
- Track communication engagement metrics to measure reach, clarity, and impact.
- Develop dashboards or reporting mechanisms to regularly share communication effectiveness with leadership.
- Provide insights and recommendations to improve future communication planning.
- Ensure message alignment and tone consistency across platforms.

5% Project Management & Communications Calendar Ownership:
- Build and maintain a monthly and annual communications calendar.
- Coordinate timing of newsletters, All-Staff Meetings, branch visits, and leadership updates.
- Ensure alignment across channels and avoid message fatigue.
- Ensure internal communications are consistent with compliance, brand, and regulatory requirements.
- Handle sensitive information with confidentiality and ensure communications align with regulatory and brand standards.
- All other duties as assigned

Performance Measurements:

See Dayforce (HRIS) Performance Management for Goals upon start in role, and annually.

Knowledge and Skills:

Experience: 5+ years of experience in internal or corporate communications, preferably in financial services or member-driven organizations.

- Excellent writing, editing, and storytelling skills; able to make complex topics simple and engaging.
- Strong digital fluency (Microsoft 365, Copilot, SharePoint, Teams, and analytics tools).
- Design or video experience a major plus (Canva, PowerPoint, or similar).
- Ability to manage multiple priorities, meet deadlines, and deliver under pressure.
- Experience owning intranet platforms and internal comms systems.

Education: Bachelor's degree in Communications, Marketing, Journalism, or related field. Alternatively, candidates may qualify through relevant certifications or specialized training in content marketing, along with job-specific experience. Equivalent professional experience in content creation or related fields may also be considered.

Interpersonal Skills:

Ideal Candidate Profile:
You're creative and organized - equal parts storyteller and strategist. You love connecting people through clear communication, whether it's a CEO message, an employee spotlight, or a campaign that brings our culture to life. You believe in creating environments where employees can participate to their full potential, and your communications reinforce Empower FCU's values of respect, integrity, and fairness. You're proactive, curious, and unafraid to experiment with new ways to make employees feel informed and inspired.

Other Skills:

- Translator of Strategy to Story: You can take a complex business update and turn it into something employees want to read.
- Tone Chameleon: You know when to be formal, when to be inspiring, and when a touch of humor will land best.
- Digital Explorer: Comfortable experimenting with new tools, platforms, and formats to keep communications fresh.
- Culture Champion: You see communications not just as information-sharing, but as a way to build belonging, pride, and connection.
- Feedback Magnet: You don't just push messages out... you create ways to listen, gather input, and close the loop.
- Design Eye (Bonus Points): You may not be a graphic designer, but you know what looks good and can collaborate to make content visually engaging.
- Calm in the Storm: When change or challenges happen, you're steady, clear, and able to anticipate what employees need to hear next.

Physical Requirements:

- Prolonged periods of sitting at a desk and working on a computer.
- Regular use of hands and fingers to operate a computer, keyboard, and telephone.
- Near visual acuity required for working with digital content.
- Occasional light lifting of office supplies or equipment may be necessary (up to 20 pounds).
- Ability to attend in-person events (branch visits, rallies, employee meetings) as needed.
- Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of this position.

Work Environment: The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. The noise level in the work environment is usually moderate.

This Job Description is not a complete statement of all duties and responsibilities comprising the position.

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