Associate Director, Marketing and Communications @ Syracuse University

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Associate Director, Marketing and Communications

Syracuse University

Marketing & Communications

USD 72,500-90k / year

Posted on Jan 8, 2026

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Posting Details

Job #	042492
Department Code	21214-2025
Department	School of Management
Job Title	Associate Director, Marketing and Communications
Location	Syracuse, NY
Campus	Syracuse, NY
Commitment to On-Campus Experience	Syracuse University is committed to delivering an exceptional student experience through vibrant, engaged campus communities. This position is based at the above campus location and requires regular in-person presence to support our students, collaborate with colleagues, and contribute to our thriving academic environment. Syracuse University values the collaboration, mentorship, and spontaneous connections that happen when our community works together on campus. Remote work arrangements are limited in accordance with University policy.
Pay Range	$72,500 - $90,000
Pay Determination	Pay rates at Syracuse University are based on a combination of factors including, but not limited to, the job responsibilities; the candidate’s education, training, work experience and key competencies; the university’s strategic priorities; internal peer equity; applicable federal, state, local laws, grant funding and contractual requisites; and external market analyses.
Staff Level	S5
FLSA Status	Exempt
Hours	Standard University business hours 8:30am – 5:00pm (academic year) 8:00am – 4:30pm (summer) Hours may vary based on operational needs.
Job Type	Full-time
Unionized Position Code	Not Applicable
Job Description	The Associate Director of Marketing & Communications at the Martin J. Whitman School of Management is a key member of the communications team and plays a central role in executing the school’s integrated marketing, branding and communications strategy. Reporting to the Executive Director, this position develops high-impact content that elevates Whitman’s reputation, strengthens engagement and supports priorities across academics, research, admissions, alumni relations and the student experience. The Associate Director leads editorial planning and storytelling, writing and editing articles, faculty and student features, event coverage and strategic communications across digital platforms. The role also manages major publications, including Whitman’s spring digital magazine and fall School Report. In collaboration with the school’s graphic designer, communications assistant and digital content/social media specialist, the Associate Director helps coordinate daily communications activities such as website updates, press releases, marketing materials, media relations support and event promotion. The role builds partnerships across departments to ensure consistent messaging, brand alignment and high editorial standards that reflect the goals of Whitman and Syracuse University.
Education and Experience	Bachelor’s degree in communications, journalism, marketing, public relations or a related field. 5+ years of professional experience in marketing, communications, editorial content development or a related discipline. Experience in higher education communications, marketing, public relations, and/or journalism.
Skills and Knowledge	Familiarity with content management systems (CMS), email marketing tools and project management systems. Understanding of digital marketing, SEO principles and evolving communication trends. Experience supervising or coordinating the work of interns, assistants or content contributors. Comfort working with data, analytics and strategic reporting. Event execution experience, including project management, hands-on event assistance, on-site interviews, etc. Experience managing editorial calendars, publications or multi-piece content projects. Ability to translate complex information, especially faculty research, into accessible, engaging content. Strong organizational skills with the ability to manage multiple projects on deadline. Ability to work collaboratively with colleagues across academic and administrative units. Demonstrated ability to build and maintain strong relationships with diverse stakeholders. Commitment to the mission and values of the Whitman School.
Responsibilities	Editorial Leadership & Content Development Write, edit and produce feature stories, news articles, faculty research profiles, student and alumni spotlights, announcements and event recaps for Whitman’s website and digital channels. Ensure accuracy, clarity, tone alignment and adherence to brand and editorial standards. Strategic Marketing & Communications Implementation Assist the Executive Director in executing the Whitman School’s integrated marketing and communications strategy. Translate strategic goals into actionable communication plans, campaigns and content calendars that support enrollment, reputation-building and stakeholder engagement. Publication Management Oversee planning, content development, editing and production of the annual spring digital magazine and the fall School Report. Coordinate content workflows, collaborate with internal contributors and ensure high-quality digital presentation and timely delivery. Team Collaboration & Project Coordination Work closely with the graphic designer, communications assistant and digital content/social media specialist to manage daily workflows, including website updates, press releases, design needs, event execution and promotion, photography coordination and digital asset development. Serve as a key point of contact for cross-school communication requests. Public Relations & Media Support Draft and distribute press releases, assist with media outreach, coordinate with SU’s central communications team and contribute to reputation-building initiatives. Support faculty experts with media and event preparation as needed.
Physical Requirements	Not Applicable
Tools/Equipment	Not Applicable
Application Instructions	In addition to completing an online application, please attach a resume and cover letter.
About Syracuse University	Syracuse University is a private, international research university with distinctive academics, diversely unique offerings, and an undeniable spirit. Located in the geographic heart of New York State, with a global footprint, and over 150 years of history, Syracuse University offers a quintessential college experience. The scope of Syracuse University is a testament to its strengths: a pioneering history dating back to 1870; a choice of more than 200 majors, 100 minors, and 200 advanced degree programs offered across the University’s 13 schools and colleges; over 15,000 undergraduates and over 6,000 graduate students; more than a quarter of a million alumni in 160 countries; and a student population from all 50 U.S. states and 123 countries. For more information, please visit http://www.syracuse.edu.
About the Syracuse area	Syracuse is a medium-sized city situated in the geographic center of New York State approximately 250 miles northwest of New York City. The metro-area population totals approximately 500,000. The area offers a low cost of living and provides many social, cultural, and recreational options, including parks, museums, festivals, professional regional theater, and premier shopping venues. Syracuse and Central New York present a wide range of seasonal recreation and attractions ranging from water skiing and snow skiing, hiking in the Adirondacks, touring the historic sites, visiting wineries along the Finger Lakes, and biking on trails along the Erie Canal.
EEO Statement	Syracuse University is an equal-opportunity institution. The University prohibits discrimination and harassment based on race, color, creed, religion, sex, gender, national origin, citizenship, ethnicity, marital status, age, disability, sexual orientation, gender identity and gender expression, veteran status, or any other status protected by applicable law to the extent prohibited by law. This nondiscrimination policy covers admissions, employment, and access to and treatment in University programs, services, and activities.
Commitment to Supporting and Hiring Veterans	Syracuse University has a long history of engaging veterans and the military-connected community through its educational programs, community outreach, and employment programs. After World War II, Syracuse University welcomed more than 10,000 returning veterans to our campus, and those veterans literally transformed Syracuse University into the national research institution it is today. The University’s contemporary commitment to veterans builds on this historical legacy, and extends to both class-leading initiatives focused on making an SU degree accessible and affordable to the post-9/11 generation of veterans, and also programs designed to position Syracuse University as the employer of choice for military veterans, members of the Guard and Reserve, and military family members.
Commitment to a Respectful and Welcoming Community	Syracuse University fosters a welcoming learning environment where students, faculty, administrators, staff, curriculum, social activities, governance, and all aspects of campus life reflect a broad range of perspectives and experiences. The University community values the many similarities and differences among individuals and groups. At Syracuse, we are committed to preparing students to engage with and appreciate the richness of backgrounds, beliefs, and experiences that shape our society. To achieve this, we strive to cultivate a community that respects and encourages open dialogue, understanding, and mutual respect.
Quick Link	https://www.sujobopps.com/postings/112064
Job Posting Date	01/06/2026
Application Deadline
Full Consideration By
Job Category	Staff
Message to Applicants

Applicant Documents

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Cover Letter

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Supplemental Questions

Required fields are indicated with an asterisk (*).

* How did you first find out about this position?
- sujobopps.com (Syracuse University Online Employment website)
- Syracuse University HR Recruiter
- Virtual Career Fair (via NYS Department of Labor)
- SUNY EOC (Equal Opportunity Center)
- Women’s Opportunity Center
- Jubilee Homes
- Syracuse Northeast Community Center
- Interfaith Works
- JobPlus
- Syracuse.com
- Chronicle of Higher Education
- HigherEdJobs.com
- HERC (HERC Higher Ed Recruitment Consortium)
- InsideHigherEd.com
- Indeed.com
- DiverseEducation.com (Diverse Issues in Higher Education website)
- LinkedIn Job Posting
- Facebook
- Job Fair
- Search Firm
- Referred by an SU Employee
- Other
If "other", please describe how you first found out about this position.
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Associate Director, Marketing and Communications

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